VMware Cookie Notice


Effective Date: Jan 3, 2018

This Cookie Notice explains how VMware, Inc. and its group companies ("VMware", "we", "us" and "our") use cookies and similar technologies (like web beacons) when you visit any of our websites that link to this Cookie Notice (such as www.vmware.com) ("Websites") and/or interact with VMware online advertisements or marketing emails (collectively the "Online Properties"), use any of our mobile apps or use certain VMware products and/or services deployed by your organization. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases, we may use cookies and similar technologies to collect personal information, or information that becomes personal information if we combine it with other information. In such cases the VMware Privacy Notice will apply in addition to this Cookie Notice.


What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by organizations in order to make their websites or solutions work, or to function more efficiently, as well as to provide reporting information.
Cookies set by the website operator are called "first party cookies". Cookies set by parties other than the website operator are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites and/or mobile apps.
Why do we use cookies?
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Online Properties, mobile apps, and products and/or services to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us: to track how our users and prospects use and interact with our Online Properties, mobile apps, and products and/or services; to enhance and tailor the experience on our Online Properties, mobile apps, and products and/or services; and to deliver more targeted online advertising and marketing campaigns. They also enable us to conduct analytics about online campaigns we are running and the usage and performance of some of our Online Properties, mobile apps, and products and/or services. Third parties serve cookies through our Online Properties, mobile apps, and products and/or services for advertising, analytics and other purposes. This is described in more detail below.
What cookies do we use?
The specific types of first and third party cookies served through our Online Properties and the purposes they perform are described in our Cookie Consent Tool.
What about Social Media Features?
Our Online Properties and/or mobile apps may use social media features, such as the Facebook 'like' button ("Social Media Features"). These features may collect your IP address and which page you are visiting on our Online Properties and/or mobile apps, and may set a cookie to enable the feature to function properly. You may be given the option by such Social Media Features to post information about your activities on our Online Properties and/or mobile apps to a profile page of yours that is provided by a third party Social Media network in order to share with others within your network. Social Media Features are either hosted by a third party or hosted directly on our Online Properties and/or mobile apps. Your interactions with these features are governed by the privacy policy of the company providing the relevant Social Media Features.


What similar technologies do we use?
Cookies are not the only way to recognise or track users of our Online Properties, mobile apps, and products and/or services. We may use other similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs") to track users of our Online Properties, mobile apps, and products and/or services. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has interacted with our Online Properties, mobile apps, and products and/or services or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users within our Online Properties, mobile apps, and products and/or services, to deliver or communicate with cookies, to understand whether you have come to our Online Properties, mobile apps, and products and/or services from an online advertisement displayed on a third-party website, to improve Online Properties, mobile apps, and products and/or services performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
What about Flash Cookies or Local Shared Objects?
Our Online Properties and/or mobile apps may also use so-called "Flash Cookies" (also known as “Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.
If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).
Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.


VMware has engaged one or more third party service providers to track and analyse both individualized usage and volume statistical information from interactions with our Online Properties and/or mobile apps. We also partner with one or more third parties (such as advertisers and ad networks) to display advertising on our Online Properties and/or mobile apps and/or to manage and serve advertising on other third party sites.
These third parties use cookies, web beacons, pixel tags and similar tracking technologies to collect and use certain information about your online activities, either on our Online Properties, mobile apps and/or other third party sites. This information may be used alone or in combination with information about you we obtain from other sources (like our data partners) and contact details, professional information and VMware transaction history (as obtained from our customer relationship management database) to infer your interests and deliver you targeted advertisements and marketing that are more tailored to you based on your browsing activities and inferred interests ("Interest Based Advertising"). Such Interest Based Advertising will only be delivered where permitted by applicable law and in accordance with your advertising / marketing preferences.
Our third party service providers may also use cookies or web beacons to collect information about your visits to our Online Properties and/or other third party sites to measure and track the effectiveness of advertisements and our online marketing activities (for example, by collecting data on how many times you click on one of our adverts).
The information collected through this process does not enable us or them to identify your name, contact details or other personal information that directly identifies you unless you choose to provide these.


How can you control our use of cookies, similar technologies, and targeted online and mobile advertising?
You have the right to decide whether to accept or reject cookies. You can exercise your preferences in relation to cookies served on our Online Properties by using our cookie consent tool.
Where our mobile apps leverage Google Analytics and associated cookies we may provide additional information within the relevant mobile app privacy notice. More information on how opt-out of this Google supported analytics within these apps can be found at https://tools.google.com/dlpage/gaoptout/.
Information on how you can control Google Analytics cookies used within VMware products and/or services is set out below.
Browser controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Online Properties, and products and/or services though your access to some functionality and areas of our Online Properties and certain products and/or services may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
Disabling most interest based advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Mobile advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt-out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before and you will for all practical purposes be a new user to our system.
Do Not Track: Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit "Do Not Track" or "DNT" signals. Since uniform standards for "DNT" signals have not been adopted, our Websites do not currently process or respond to "DNT" signals. VMware takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about "DNT", please visit "All About Do Not Track".
What about cookies and similar technologies served via VMware product and services?
VMware products and services may also make use of cookies, as described above. Some are session cookies stored in temporary memory, not retained after an end-user's browsing session ends and do not obtain information from the end-user's device. Others are used to recognise returning users and remember preferences. They may also be important tools used to operate and maintain and monitor security protections within VMware products and services. Within some VMware products and services a third party cookie may also be used by VMware. In particular, VMware uses and collects limited data via cookies served by Google Analytics:

  • to collect data directly from any end-user browsers which are used to view or receive the applicable VMware product and/or service and to fix issues. The data collected and inferred includes Usage Data (as defined in the Privacy Notice) and which may be used by VMware to diagnose and improve its products and services and make recommendations. Further information on how Google collects and uses this data when an end-user uses these VMware products and/or services can be found at www.google.com/policies/privacy/partners/; and, in addition
  • VMware products and services available online may also use the demographics and interests reports services of Google Analytics. These are not used for advertising features by VMware or by third parties but instead to understand the way end-users browse and interact with these VMware products and services and to inform VMware how it may use or optimise or improve these VMware products and services. These reports are also obtained using an identifier combined with a cookie served by Google.

More information on how to opt-out of this Google supported analytics within VMware products and services can be found at https://tools.google.com/dlpage/gaoptout/.
Certain VMware products and services participate in customer experience and product improvement programs which may be described in more detail in the VMware Trust & Assurance Center. These are VMware products and services accessed by end-users in a work capacity where their employer or organization utilises VMware products and/or services in its business.


How often will we update this Cookie Notice?
We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Notice indicates when it was last updated.
Where can you obtain further information?
If you have any questions about our use of cookies or other technologies, please email us at privacy@vmware.com.