Qualified press and industry analyst professionals who have reported on and analyzed industry news and dynamics on a regular basis may apply for a complimentary press pass to VMworld. The primary qualification for a press pass is proof of regular writing, reporting, and publishing of relevant industry articles that are not confidential or solicited by an exhibiting company.
Applicants may be asked to provide samples of past work to be approved for a pass. Private consultants who are paid by an individual company are not eligible for a press pass and should request an attendee pass from the sponsoring company.
A press pass provides free access to VMworld attendee sessions, as well as participation in the VMware press program, including press conferences, media interviews with VMware representatives, and networking opportunities.
We reserve the right to refuse press and analyst passess, without cause, during registration (including onsite registration). Please be advised that due to high demand, passes are limited in number.
Press and analyst badges will be available for pickup at the VMworld registration desk during open registration hours. For security purposes, please be prepared to show identification.