Explore Partner Forum at VMworld 2018 Europe

At VMworld 2018 Europe, partners will find the content and tools necessary to succeed in selling VMware products. Learn how!

If you are a VMware partner, you'll find multiple opportunities to explore the current and future possibilities that exist in the digital infrastructure marketplace.


On Monday 5 November join us for business updates and sales training designed for VMware partners. Later that afternoon, we invite you to the partner general session where VMware executives will update you on our vision and strategy.


What about Partner Exchange @ VMworld?

Our previous Partner Exchange @ VMworld program is being replaced by a new, standalone partner event called VMware EMPOWER. EMPOWER, held each spring in the US, EMEA, and APJ regions, provides in-depth technical content and training with a key focus on the VMware certifications and accreditations needed to successfully design and deploy VMware solutions.

VMworld is still the place to go with your customers for several days of in-depth learning, networking, and connecting with a broad range of VMware executives and experts.


What can partners expect at VMworld?

Read below for more details about Partner Forum, especially designed for the partner business audience at VMworld.


Improve Your Knowledge

Participate in a wide range of sales enablement training and gain VMware certifications.

Gain Insights

Connect with VMware experts to get an “inside out” perspective on data center and cloud, the digital workspace, networking and security, and digital transformation.

See the Future

Hear about what’s new, and what’s next, at the partner general session presented by top VMware executives.

Hear Expert Perspectives

Take part in content-rich, partner-specific breakout sessions and route-to-market discussions.


See the Future

Get ready for several days dedicated to customer engagment by hearing first-hand from top VMware executives. The partner general session will equip you with fundamental insights on VMware’s business, partner opportunities, incentives, our expanding ecosystem, and more.


The partner general session will take place on Monday 5 November from 16:00 to 17:30.   


Explore Our Sessions

Access content-rich, partner-specific breakout sessions to help you be the sales expert and trusted advisor for your customers. Sessions will include solution selling, competitive positioning, partner program updates, incentives, and more.


Sessions take place on Monday 5 November from 13:30 – 15:20, as well as on Thursday 8 November from 9:00 – 10:50.


Relax and Recharge

Partners will have exclusive access to the partner lounge all week at VMworld. Book a meeting room, network with other partners and peers or simply relax, refuel and recharge your mobile devices.


New this year in the partner lounge will be a theater with short, 25-minute sessions running all week focused on partner programs updates.  Stay tuned for more information!



Pat Gelsinger

Chief Executive Officer, VMware

Pat Gelsinger has been serving as CEO of VMware since September 2012, nearly doubling the size of the company during his tenure. He brings more than 35 years of technology and leadership experience.

Before joining VMware, Gelsinger led EMC's Information Infrastructure Products business as president and COO. A respected IT industry veteran, he was at Intel for 30 years becoming the company’s first CTO and driving the creation of key industry technologies including USB and Wi-Fi. He led Intel to be the dominant supplier of the microprocessor – while in the significant role as the architect of the original 80486 processor.

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Brandon Sweeney

Senior Vice President, Worldwide Commercial and Channel Sales, VMware

Brandon Sweeney joined VMware in 2004 and is responsible for the Worldwide Partner, Inside Sales and Commercial Sales organizations. He is also responsible for building and leading VMware’s Dell EMC Synergy Acceleration Team. Previously, Sweeney was responsible for the North America Commercial Sales, Inside Sales, and Americas Partner organizations. Sweeney began his career at VMware leading the Asia Pacific/Japanese OEM and HP Global Alliance organizations.

Before joining VMware, Sweeney held executive and sales management roles at Click Commerce, Morgan Stanley, and IBM. Sweeney holds a BA in Government/Economics from Bowdoin College and an MBA from the Kellogg School of Management at Northwestern University, with concentrations in Marketing and Finance.



Jenni Flinders

Vice President, Worldwide Channels & Global Channel Chief

Jenni Flinders joined VMware in April 2018 and serves as VMware’s worldwide channel chief responsible for developing and executing the overall VMware channel strategy and programs for VMware’s global ecosystem of solution providers, distributors, OEMs and telecommunications partners

Flinders brings a wealth of industry expertise to VMware as a tenured leader in the IT field focusing on the channel ecosystem. She was most recently CEO of Daarlandt Partners, a consulting practice where she focused on advising clients on channel strategy. Previous to Daarlandt Partners, Flinders was VP, U.S. Partner Group at Microsoft. As VP of the U.S. Partner Group, she was dedicated to Microsoft’s broad channel ecosystem in the U.S. and drove the evolution of the Microsoft Partner Network. Flinders helped the channel evolve to ensure Microsoft customers reaped the benefits of cloud and emerging technology opportunities. Flinders spent 15 years at Microsoft, rising from a Mid-Market Manager in South Africa to GM, Channel, Worldwide Partner Group, where she led global channel strategy and programs. Focused on solution partners, Flinders developed and executed channel incentive programs across all channel partner segments with emphasis on gaining scale in the emerging cloud market.

Additionally, Flinders has received numerous industry awards and recognition from CRN over several consecutive years focusing on her achievements in the channel, as well as recognition of her industry leading work on Diversity and Inclusion. She currently serves as a board member for the Boys & Girls Club of Bellevue, Washington and the Tateuchi Center.