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VMworld 2011 Write-Up

Posted by Jeremy Bowman Sep 5, 2011

So, as I sit here leaving the US once again on my flight home from Washington to London, it's time to use the flight time (or part of it anyway) to summarise VMworld 2011.


This year was my first VMworld conference in the US (see previous blog posts), and despite having been to the US many times before, there are some things about a conference in Las Vegas that sets these apart from the other technology conferences I have been to.


That said, I really didn't know what to expect from this conference. Sure, I read all the preamble about conference attendance, my sessions were planned and I definitely went armed with a list of questions relating to current projects that are underway at work, but I still didn't know what to actually expect. On arrival, the resort environment, the buzz of conference, the particular tang of the air conditioned space gave the Sands Convention Centre an almost palpable air of expectation from the nearly 20,000 VMware professionals, employees, presenters and conference staff. When someone tells you "the conference is in Las Vegas, there will be a Labs space to do hands-on practice in 20+ areas, and over 400 schedule sessions to choose from over a 4 day period" - you would think that would give you a fairly good idea of what to expect. What you don't know as a newbie is the bag you are given on registration to carry all your stuff around in, the meals that are served each day for breakfast and lunch (when your schedule allows), the break areas with every type of hot and cold drink and snack known to man. They don't tell you that the labs are held in a massive darkened hall with 400+ dual screen terminals with 'proctors' roaming the space to meet and greet and help with any questions - organised by a headless voice living in the giant computational cube that runs it all. They don't tell you about the scale of the sessions. I thought a session would be 50 people - there were sessions with 500+ people! I also didn't expect the indoor park, complete with trees and bushes, volleyball court and giant chess. If you like me are from the UK and you think you've been to a big conference at Earls Court or the NEC - think again. American conferences (I expect other companies host conferences of equal size to VMworld)  are, as you'd expect, larger than life. Be prepared, sure, but also be prepared for the assault on your senses that result when you walk in the conference hall for the first time.


So, now you all know about conference, but what about the people? I went to VMworld on my own, not knowing anyone at all in the US when arrived on the first day. My wife will testify - on my first skype session with her I was a bit down because I was more than a little overawed by the whole thing, and not having registered yet I was not yet into my stride with activities or my planned schedule.


There are only several ways to meet up with people:


  1. Do the social thing and meet people that way.


This is where your local VMUG and the social media aspects of the virtual community we all live in around VMware and virtualization kick in. I met up with Jane from the London VMUG and had some plans to go to some social events I'd seen on the conference run-up. Jane introduced me to some other bloggers who were passing, and the Charity Dodgeball was early in the week, so I went to that. There, I met Sam from EMC (presented on VMware and Oracle), and through Sam I met Allan - also from EMC doing Oracle. One connection leads to another, and if you are attending conference on your own -these are invaluable.


  1. Talk to people anywhere, anytime!


More than once, I got talking to people in sessions, and also at lunch, on the bus to the Partner venue, in the lift and in the queue waiting to get into the Labs. If you talk to people, you will definitely get more from conference, as sharing experiences with other delegates can only enhance the experience. Talking in the lift you might find someone working on similar stuff to you, which may lead to a beer in the casino, which may lead to a VIP party invite. Hey, it worked for me! (Thanks EMC).


  1. Solutions Exchange.


As part of the conference, there is the inevitable buying and selling, commercials and dealings that accompany all technology events. Even if you aren't buying or selling at conference, that doesn't mean you can't get something from the Solutions Exchange. Vendors (VMware is no exception) have extensive resources on all aspects of their business. All the other vendors are keen to tell you about how well their products integrate with VMware. My advice - go armed with a technology shopping list - vendors who may be able to touch or influence areas you are interested in (either at work or personally) will be keen to discuss your plans. If they align nicely, invites to further engagement may follow and even more VIP party invites if you're lucky! (This worked for me too - thanks Cisco!) The second part to the SE is 'crop dusting' - many people run competitions on collecting free stuff and giveaways from the booths - of interest or not. This is a test of skill and conversation, but also a great way to not spending the whole week not talking a single word to anyone!


  1. Partner Network.


This one isn't for everyone (especially if you aren't a VMware Partner - if you aren't, skip forward past this bit). The Partner Network (this time at the Wynn Hotel) has it's own events, staff and sessions. Many are focused on selling and the 'VMware Advantage', but many are technical and this is also a great place to promote discussion. I met two chaps who were keen to talk about our Partner Programme as it stands in the UK - we ended up going for a beer in the bar as the Partner area was quiet at that time!


So, given all these points, here are my top tips for VMworld Attendees:


  • Book Early. Booking in good time means that you will be able to get a discount and stay on-site at conference. Having spoken to several people not staying in the conference venue - an extra 20-30 mins to get to your room is an extra complication you can often do without. (Do you really want to go to a party with your backpack and laptop, and not have the chance to drop it off and freshen up?)


  • Arrive Early. Jet lag is not the best thing in the world, and not having it will mean you can take advantage of the whole conference days. I arrived Saturday afternoon for Sunday registration, and when Monday came around I was mostly on US time (unlike some others who were up at 3am and in bed by 6pm for 1/2 the conference duration!


  • Take cards. If you have business cards - take them with you. Although your badge will have an RFID chip with all your details (to allow you to check in to sessions and get info from the SE booths), if you have a specific request an RFID scan can get lost in the noise. A card will add that personal touch and go some way to getting your question answered quicker.


  • Take an iPad or a Netbook. Sessions in particular are great but you will want to take loads of notes. Also, there is a VMworld app for smart phones / iPads and schedules and details are published online via free wifi. I would say this is a must have


  • Go outside. It's tempting to not venture outside your conference venue (especially in LV where there were 2 massive hotel / casinos attached to each other). Don't spend all your free time inside - go out and experience the place you are in. (You can't get much more different between Bath, UK and LV, USA!)


  • Social Media. Get involved in Twitter and Facebook (especially Twitter). All sessions are tracked via an associated twitter feed allowing for good feedback to presenters, Q & A and general involvement. The community also uses twitter to arrange impromptu events and get togethers, and social events are often publicised through live twitter feeds. Personally, I resisted twitter for as long as possible (who wants to know if I'm buying a cup of coffee of a morning), but in conference situation - I can really see the advantage of twitterand reaped the benefits.


  • Do Labs. It might seem like a bit of a faf and a drag to spend time doing labs, but the benefit is many fold - especially if it relates to a project or interest that is running through your work. Also, applied labs linked to sessions give more of a benefit to doing sessions on their own (obvious, but not to all), and some labs are sponsored by vendors in the SE (EMC sponsored HoL26 for example) - often attached to prize draws. With labs, do as many as you can - they all have benefit either to extend learning or to learn from scratch!


  • Talk to people. Again, sounds obvious, but talking to people will make your conference a much nicer experience. Talk to delegates, presenters, vendors, lab geeks, VMware employees, even the 'booth bunnies' have something to say, and if not they can put you on to someone who does.


  • Don't pack too much - you will get some extra stuff to take home either through direct involvement in the conference, the Solutions Exchange and the Partner Network. If you are interested or partake in a competition for 'crop dusting' (see above) - you will definitely need additional capacity for the return leg of your trip.


So, in summary. I would definitely recommend a visit to VMworld if you can convince your boss it's a good idea. And not only is it a good idea, it's a great idea as I think I paid back the cost of my trip to my company in the first 2 days of conference with all the qualified knowledge, new ideas and enthusiasm I have for my job.


I will definitely be going to VMworld next year in San Francisco, hopefully my wife will be coming too so we can benefit from the beautiful West Coast!


For more virtualization musings, check out our blog at http://www.vspecialist.co.uk.

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Thursday Sessions

Posted by Jeremy Bowman Sep 1, 2011

Last day of the Conference today, so time to make the most of it! Up early for breakfast then to HoL for vCloud and Operations labs, including Orchestration and Chargeback. Then it was the following sessions:


  • Future Peek into Hybrid Clouds
  • Performance Best Practices
  • Nexus 1000v Deep Dive


Not really a lot to say about these sessions except they were interesting to qualify existing knowledge. No startling revelations - just a steady finish for the last of the scheduled sessions. A last go around the Solutions Exchange resulted in 2 more t-shirts, and some other free stuff including a laptop case, a water bottle and a shot glass with an electronic dice in it!


And with that, my first VMworld Conference was over. I will do a final summary write-up for the whole week, but for now it's time to finally sit by the pool in the sun for a couple of hours. That now done, I need to figure out how to get all my t-shirts into my carry-on bags. Hmmmm!


Today's thought of the day: VMworld Was Awsome!

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Wednesday Sessions

Posted by Jeremy Bowman Sep 1, 2011

So, with yesterday being about Operations, today was about 'Cloud' as well. Sessions for today were:


  • Private Cloud Architecture Deep Dive
  • Metering and Billing with Chargeback
  • VCDX Panel Defence Preparation
  • Understanding stretched clusters (EMC sponsored)
  • Making vCenter Hightly Available
  • 10 Best Free Tools for vSphere in 2011


And, of course, Wednesday night is the VMworld party! More on that later.....


The first two sessions were all about vCloud building and operating. Several good pointers and some validation of architecture principles, but also definately some scary pointers we will need to investigate further when back in the office.


The VCDX session was very interesting, as this certification is something I will be preparing for in the next 6 months. Attending the session was the programme manager for VCDX, along with several other early VCDX-certified guys including 6 in the first 50 - including #1 and #2! The session involved some role play with the audience and some excellent pointers I will certainly take away to include in my defence session. After the morning, I went to the Solutions Exchange - swear I heard the Killers doing a sound check next door.....?


The afternoon was the Operations part of the day - stretched clusters were presented as an alternative to DR, with the EMC spin / perspective. Interesting stuff! Making vCenter Hightly available was basically the run through of options for vCenter HA, including backup, using vSphere HA, cold standby and vCenter Heartbeat. The recommendation was Heartbeat, as it integrates with other products too (not a surprise as the presenter was a VMware employee), but still interesting to see a comparison between the different options. The tools session (very well attended) was run by David Davis of TrainSignal fame and Kendrick Coleman - good presenters and adding hunour to a very useful session. As before, notes and recommendations to follow.


Another thing experienced today was the VMware Meals at Conference. If you can imagine catering for 20,000 people all eating at once - I've not seen anything like it! Probably looked a bit weird but I took photos.....


Then came the Party! Met up with some new friends for a few beers an important work-related meeting beforehand, then headed into the conference area. Warm-up band were great fun and good, but the Killers were awsome! Rocking the joint. They played for an hour, then everyone went upstairs and outside to the Palazzo / Venetian pools for the pool party. 60 bars and food set around the various pools, but nobody except the mermaid (yes - there was a girl in a bikini with a mermaid tail, this is Las Vegas) was allowed in the pool. Of course, it being 100 degrees or so at 9pm and beer / wine flowing meant people did end up in the pool. Some were kicked out(?!?!?) but most were allowed to stay. Really good party though, and not a dollar spent!


T-shirt count for today: 3 + 1 duplicate, plus a bought shirt from the VMware Company Store. (I even met a guy called DJ who met me in the bar later for a swap!)

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Tuesday Sessions

Posted by Jeremy Bowman Aug 30, 2011

So, today was day 2 of the conference. Before I go into the details of today's sessions, a word or two about last night.


First thing was the keynote by VMware CEO Paul Maritz in the General Session area in the Sands. Dazzling opening sequence followed by information about the shift of focus from infrastructure to the cloud. All together I got the impression that the audience were left a little flat but there were some die-hards stayed, wooped and applauded.


Next came the opening of the Solutions Exchange. Vendors all displaying their wares, all competing to be the best, loudest and most colourfal stands in the hall. Mixed in with the stands were free bars, more food than you can shake a stick at (including chefs carving beef from giant joints, large salvers of pasta and savories, and a range of pastries). Highlights were the superhero boys and girls at the Fusion IQ stand, and the fantastic range of giveaways and prizes on offer. My personal tally was 14 t-shirts and some other goodies.


Today's sessions were mainly focused on the Operations side of vSphere implementations. A session on SRM 5, two sessions on the new vCenter Operations product (Best Practices and Capacity Planning) confirmed in my mind the fact that we need to implement some form of Operations Management within the silo'd environments at Eduserv. Definately, something to bring up for discussion when back in the office. The third session was about the new vMotion architecture and best practices for vSphere 5 implementations.


The second part of today was discussions with Partner Network staff at VMware at The Wynn hotel about company partner status and how we as a company can further exploit the relationship we have with VMware. We discussed extending Partner Network status and competencies - something to be taken forward on my return to the office.


After this, I returned for a second (quicker) go around the Solutions Exchange, on my way back to the hotel. Just loads of free beers and more giveaways. My personal tally increased by 3 t-shirts and a fleece jumper.


Total = 17 x t-shirts (+ 1 from VMware with Registration), plus 1 x black fleece.


Tonight I plan to go outside and get some fresh air, maybe watch the Bellagio fountains. I need to sleep as tomorrow is the Killers at the Aftershow Party!

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Monday Sessions

Posted by Jeremy Bowman Aug 29, 2011

So, today was first day of sessions at VMworld 2011. My session profile looked like this:


  • New-V Session
  • Automated Infrastructure and Operations Management with VMware vCenter Operations
  • IT as a Service: Leveraging Private, Public and Hybrid Clouds in Higher Education
  • The VMware ESXi Quiz Show
  • Best Practices for Deploying VMware vSphere 5.0 Ising 10gb Ethernet


New-V Session

Really good introduction session for new VMworld delegates. Provided overview of conference, including mechanics of logistics, what not to miss, partner track details, general and super sessions, and the Hang Space. In my opinion - an essential session for people on their first visit to VMworld.


vCenter Operations

This was the session that got me really interested. When I hear about things that I immediately start thinking about when and how we can deploy it into our infrastructures - I know the session is going to be worthwhile. The session was broken down into 2 parts - a series of questions about the challenges of operational support and workflows, then the associated traditional answers. Then there was an overview of the Operations suite, with shallow dives into the dashboards, analytics and workflows - including integration with Orchestrator. Afterwards, I asked questions of the presenters, including overheads of the additional requirements (there are none) and architecture best practice (apparently in Communities). This is definately something I will be investigating when I get back to the office.


IT as a Service in HE

Interesting presentation about someone who has already done the journey to the cloud with associated hurdles. Interesting views of the progressive workflows that were designed into the systems, and how the IT services were 'charged back' to internal customers. A very interesting 'been there, done that - but some way to go' story.


VMware ESXi Quiz Show

A veritable who'se who of the VMware world appearing in a really funny quiz show, presided over by John Troyer. Prizes included a wooden toilet! Very entertaining session, with some good information tipbits about vSphere 5.0!


vSphere 10gb Best Practices

A technical session with details about deploying 10gb in vSphere environments. The session went into how to best leverage 10gb connectors for particular architectures (i.e. top of rack vs. end or row), how to use QoS, switch configurations to balance iSCSI / FCoE trafic and port group failover. More a session for networking people (70%) than virtualization people (30%).


Looking forward to the welcome sessions in the Solutions Exchange tonight.

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Posted by Jeremy Bowman Aug 28, 2011
It might be my first trip to VMworld and I may still be a bit jet-lagged, but I feel like I need to shout a little bit about how awsome this conference is shaping up to be. Now I've registered and done a labs session it's all becoming real, and I found myself sitting in the labs hall thinking to myself 'this is really quite cool really - sitting in the near dark with screen glow and over 400 other people working away. The conference proper starts tomorrow but already I know it's going to be a really great week of virtualization!
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So, the VMworld holiday, adventure, conference begins.


Task One - Get to Vegas! Easier than it sounds, despite the best laid plans and all.....


So, taxi to the airport at 2.30am, arrive and check in at Heathrow T4 - no problem. Security closed, didn't open till 4.30am (wait 1) - still, was first person through security in the whole terminal, so no wait there. Then breakfast - first person at Costa Coffee, but they weren't ready (wait 2). Then I wrote a blog post about my loan Netbook on my loan netbook (see http://www.vspecialist.co.uk/samsung-n145-netbook-review/) and waited for many hours (wait 3). Still, eventually called to the gate (wait 4) and boarded the plane to the usual scrum of people desperate to spend an extra 15 mins on a 10 hour scheduled flight! Honestly, I really don't understand - if you have a seat assigned - why run to the gate? If you are there first, the only thing you gain is getting hit by people with bags obviously too big for hand luggage whilst they struggle down the aisle! Taking off was delayed over an hour (wait 5), as we enjoyed a scenic tour of all the Heathrow taxiways courtesy of our flight crew.


The flight to Houston was uneventful, and was made better by Pegg, Frost and co. entertaining me with 'Paul' again, one of several films provided and enjoyed. Flight meals were ok, but I was amused by afternoon tea being a packet of crisps and a buscuit in a cardboard box! About 7 hours into the flight, we get notification that we are to land over 1 hour late. Fantastic - missed connection to Vegas! Joy. Landing, getting through passport control (wait 6) and re-doing security (wait 7) is all fun - especially when jet-lagged.


Now the real fun begins. Through 4 different airline reps. (waits 8, 9 and 10) and a wild ride through the airport on a gold buggy (woop!) I eventually got rescheduled onto a later flight, and upgraded to an exit row seat - eaxta legroom baby! Before catching the plane, I enjoyed a rather ironic meal deal at the 'Healthy Option' deli in the terminal. Ham and (raw) brocolli salad was actually nice, but the meal deal included large coke and large (massive) slice of chocolate cake. I didn't have the cake, but had a good laugh at the fact the Americans don't get irony.


This flight was actually fun - I spent the whole 2.5 hours talking to one Greg from Houston, who was flying to Vegas from his home town specifically to do spread betting on the sports book at the Hilton. When asked how long he was staying - he replied 7 hours.....now that's a dedicated gambler! Came into Vegas from the West, over Grand Canyon and Hoover Dam, and got a good view of both. Got to the hotel in good time - I'd forgotton how bizarre and 'big' Las Vegas is. Small issue over checking in, then off to my room. The rooms are massive (I only have 2 queen beds, a seating area and a dining table, not to mention big bathroom.... After the flights, my body didn't know what time it was supposed to be, so I was up again at 3am this morning to explore the Palazzo and Venetian hotels. My goodness, these places are massive, and despite the time the place was absolutely heaving, so I left them to it and retired to my room. This blog post is it for now, off to bed for more sleep, before breakfast, which may well be lunch or dinner in reality! Maybe the gym will be open....? Till next time....

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Jeremy Bowman

Jeremy Bowman

Member since: Jan 15, 2011

Thoughts and cool stuff from VMworld 2011!

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