By now, many of you may be familiar with Steve the Server Guy, having seen him wandering the Moscone Center wearing his sandwich board and a glum expression. But, do you know his story? Who is Steve? What has pushed Steve to the brink -- to offering up his provisioning skills in exchange for food?

All of these questions and more will be answered at our 30-minute multi-media presentation entitled "newScale and Steve the Server Guy:  A Journey from Virtual Chaos to Virtual Stardom," at the Solutions Exchange Theater at 4:30pm on Wednesday, Sept 2nd. You'll hear of Steve's plight and the plight of so many beleaguered sys admins and their overworked, under-managed virtual data centers. You'll learn all about newScale's Service Catalog for VMware and what it can do to save the likes of Steve and his sys admin brethren. You'll also be able to enter a raffle for some fabulous prizes, including a Flip Video HD and gift certificates for delicious food. Oh, how Steve will envy you!

Additionally, you can show your solidarity with Steve and his ilk with this dazzlingly fashionable t-shirt:

Available at the newScale booth (in the Innovators Pavilion, beneath the "New Innovators" banner), free for a limited time and in limited quantities, the Will Provision for Food t-shirt is not only a stylish way of showing your support, but also your ticket to delicious prizes, including gift certificates to popular restaurants, where they serve -- you guessed it: FOOD. That's right, if you're spotted wearing the Will Provision for Food t-shirt, our prize team may just descend upon you in a flurry of prize-bestowing frenzy. It's a win-win-win!

So, stop by the newScale booth to learn much more about Steve, his sign, his shirts and newScale's Service Catalog for VMware. Of course, if you can't make it, you don't have to miss out! The newScale Service Catalog for VMware is currently available as a 14-day trial. Click here to learn more.