VMworld


5 Replies Last post: Jun 4, 2009 1:47 PM by Dave Sweatt  
Tarry Singh Apprentice 9 posts since
Nov 28, 2007
Currently Being Moderated

Feb 28, 2009 9:28 AM

VMworld 2009 San Francisco - How to go for a 16,000+ target audience

 

I was speaking to the organizer of VMworld, U.S and she asked if I could help out to make a part of VMworld in U.S a success. To drive folks to really get excited and go to Frisco, a lot more has to be done to beat the previous numbers.

 

 

 

 

 

Here are my quick thoughts on what ought to happen to make it even more hot event:

 

 

 

 

 

 

 

 

  • Add extra kewlness to sessions- Make them more interactive, get that audience out of their chairs,your thoughts?

 

 

 

  • Soln Xchange should be Hott! - From a CC perspective I'd love to add more of the consumersitic model to the current vCloud stuff, where a a visible disconnect was pretty much observable  . Make it more relevant to the business, make some interactive stuff, play VM games, let people buy VMs and sell them/or the business model around it for more dollars. Cloud users games. Your thoughts???

 

 

 

  • Keynotes should have good influential speakers as well - for instance I suggested that powerful and influential speakers/bloggers should co-keynote the sessions with VMW/other Execs. Add more hotness to the stuff!

 

 

 

  • Have some basic, and premium models to sessions - For instance a typical example of a premium session would be to let attendees to choose specific sessions where they could have hired a boat and did the session while sailing. Move the folks around a bit. Your thoughts?

 

Tell me what do you guys think?

 

 

Duncan Epping Candidate 6 posts since
Nov 27, 2007
Currently Being Moderated
1. Mar 19, 2009 5:52 AM in response to: Tarry Singh
Re: VMworld 2009 San Francisco - How to go for a 16,000+ target audience

I would like to see even more interaction in the labs. Stuff like make / break sessions. Let people do troubleshooting with a couple of engineers along their side. Real, real indepth sessions that will make you brains hurt, both from a technical and business perspective. get the could pioneers, a bunch of them, in a room and let them do a roundtable session.

Jason Langdon Apprentice 33 posts since
Sep 24, 2007
Currently Being Moderated
3. Apr 4, 2009 6:45 AM in response to: Tarry Singh
Re: VMworld 2009 San Francisco - How to go for a 16,000+ target audience

 

I think acheiving a target audience of 16,000 people is not going to be all that hard when you consider that way VMware has been growing a s company over the past year.  There are a lot of new customers just waiting to experience VMworld.  The problem to experience is attracting participants who have attened previous conferences and had a negative experience.

 

Here's my list of several things I experienced at Vegas 2008 that I'd like to see improved.

 

  1. More labs, more often, with better prepared staff.  I'd like to see more labs be made available to participants.  I'd like to see them offered more often, and I would like to see a better prepared lab staff.  At the 2008 Vegas VMworld the labs sessions were booked solid with lines up people waiting for a seat.  Why not offer around the clock labs?  If labs were offered around the clock, participants could be invited to attend 3 or 4 labs instead of 1 or 2.  This could be easily pulled off with more staff who are better prepard to offer the labs.

  2. Better classification system for identifying sessions experience levels.  Several of the 2008 Vegas sessions were classified as expert level but presentation was basically a watered down version of the Install and Config course.  Nothing expert about that.

  3. Line ups.  Personally, I didn't have any problems with most of the line ups at Vegas 2008 but, if you're going to bring in an additional 6000 people, make sure that whatever people are expected to line up for, there is more then one line up.  The VMworld party comes to mind here.

  4. Vedor trade shows.  I found it somewhat disappointing that the vendor trade show booths closed at 6:00pm in Vega.  Why not have keep these opened until 8:00 or 9:00?  After all, the whole purpose of these booths is for vendors to show off their products and generate revenues.  If you close your booth at 5:00 and hit the bars, it's your lose.

  5. Lower the cost of the conference. Considering that the economy is not as well off as it was a year ago and that many companies are reducing their travel budgets, it would be nice to see you offer discounts to returning participants.

JD

Dave Sweatt Apprentice 26 posts since
Sep 16, 2008
Currently Being Moderated
5. Jun 4, 2009 1:47 PM in response to: Tarry Singh
Re: VMworld 2009 San Francisco - How to go for a 16,000+ target audience

 

Hmmm, starting to have second thoughts here. If people are already complaining about getting into labs and such and you're planning to cram 6000 more in I'm not expecting a good experience. If I have to pay all this money and NOT get into labs or sessions I need then this will be my one and only trip.

 

 

So, THAT's what you can do. Make all the offered content is available to everyone that wants it. I'm not travelling all the way there to attend some party.

 

 

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