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Given the dynamic environments introduced by virtualization technologies, the software industry must respond with a new strategic licensing direction. Indeed, most software vendors realize the challenge, but few have articulated clear strategies for licensing in virtualized environments that seem designed to stand the test of time.
In this session, attendees will find out how to navigate software licensing complexity today hearing what are the myths vs. realities within existing licensing practices as well as what can be done by to drive a standardization of licensing within a virtualized environment. Additionally, this session will provide examples of innovative software models that could become more prevalent as vendors continue to adapt their approach, and also give detail on what makes these models work and where they fall short both for customers as well as the vendor community. Software metering and tracking will also be discussed, since these will be important enablers of future software license scenarios.